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Brainfluence

Brainfluence

發行日期:2021-07-29
Brainfluence - QR碼
100 Episodes
音訊
立即收聽,就在 Apple Podcast
100 Episodes
音訊
立即收聽,就在 Apple Podcast
發行日期:2021-07-29
最新的單集
Online Neuromarketing with Thomas Zoëga Ramsøy

Online Neuromarketing with Thomas Zoëga Ramsøy

Learn how to harness the power of eye tracking technology—without the hefty price tag.
時間長度:34:38
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors.
In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space.
You can find show notes and more information by clicking here: https://bit.ly/36ZeyZN
單集識別碼:1000530386312
GUID:10fe0123-4d7e-42c4-8913-c6e4d96cc7bf
發佈日期:2021/7/29 下午6:00:00

說明

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

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